Università degli Studi di Napoli "Parthenope"

Scheda dell'insegnamento

Anno accademico: 
2020/2021
Tipologia di insegnamento: 
Affine/Integrativa
Tipo di attività: 
Obbligatorio
Corso di afferenza: 
Corso di Corso di Laurea Magistrale in MARKETING E MANAGEMENT INTERNAZIONALE
Settore disciplinare: 
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)
Lingua: 
Inglese
Crediti: 
6
Anno di corso: 
2
Docenti: 
Ciclo: 
Primo Semestre
Ore di attivita' frontale: 
48

Obiettivi

The objective of the course is to facilitate the understanding of project management. It responds to the need to have the knowledge and skills to tackle international projects in every application area.
The learning objectives of the course are:
Knowledge and understanding:
Understand the principles of project management and, in particular:
• understand and recognize project management terminology;
• understand the role and responsibilities of the project manager;
• know the interdependencies between project management processes and the impact that decisions in one area of knowledge can produce in other areas of knowledge;
• know the main contents of the PMI guide (PMBOK).
Particular emphasis will be placed on the tools for the optimization of diversity management, the functioning of networks for the development of innovation, the problems related to the design and implementation of innovation, the collection and understanding of data useful for marketing choices.
Ability to apply knowledge and understanding:
Develop ability to apply the knowledge acquired in different contexts from multiple perspectives (economic, social, cultural, etc.).
Develop ability to apply the principles and tools of project management to design and implement innovative processes..
Making judgments:
Identify the most important components for creating a more competitive international marketing strategy.
Critically examine various models

Communication skills:
Communicate effectively (by using an appropriate vocabulary) about marketing issues in group discussions, oral presentations and written reports.
Develop the ability to use an appropriate technical language.

Learning ability:
Develop the ability to autonomously deepen the acquired knowledge, knowing how to identify relevant bibliographic references.
Develop the ability to link the knowledge acquired in different disciplinary areas.

Prerequisiti

Contenuti

Following the theoretical and methodological foundations defined by the international organization Project Management Institute, the Course explores the different areas of knowledge of project management (from the scope to the schedule, costs, quality, risks, stakeholders, etc.) presenting the inputs, main tools, techniques and outputs to manage the project management process groups of initiation, planning, execution, monitoring and control, and closure of a project. Agile Project Management is also dealt with and attention is paid to international projects.

Metodi didattici

The course is organized in lectures and case discussion. Instructor will give lectures on major concepts and issues. Students will be asked to actively participate in all class discussions on multiple case studies.
Furthermore, students will work in groups on case studies and give oral presentation of their projects.

Verifica dell'apprendimento

Examination consists of the following examination items:
- oral individual exam, for both attendees and non-attendant students;
- presentation of the project work.
The final grade (maximum 30) depends on both exam items (50% oral, 50% project).

Testi

Erik W. Larson, Clifford F. Gray (2021). ISE Project Management: The Managerial Process, 8th Edition, 1260570436 · 9781260570434
Further readings:
Project Management Body of Knowledge (PMBOK), sixth edition (the seventh is going to be published by the end of 2021)

Altre informazioni